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No release date set for winning Nike putter
By Jennifer Gardner and Alex Miceli
Golf Press Association
So why hasn't Nike released the putter - or many details about it - to the golfing public yet? "It's not secrecy, it's just a matter of timing for us," said Steve Stach, Nike's PGA Tour field rep. "There are certain launch dates that we like to achieve. "It's just the matter of what it takes to launch a product the way we like to, marketing is very important to us and how we like to launch things. So it's just a matter of timing."
"We had plans for it to come out at a certain date," he said. "I'm hoping that with this win that launch date is moved forward a little bit. That's completely up in the air. I don't know that for a fact." Stach, who has previously worked for Odyssey and Never Compromise, was quiet on the technical details of the putter. From images, pros' comments and the little information available, the putter features a traditional look, heel-toe weighting, milled stainless steel construction and a grooved face that helps reduce skid and improve roll on the greens. A special polymer behind the face helps with feel and keeps the face light so weight can be distributed around the perimeter of the head. "When I handed it to Paul Casey, he immediately knocked in his first, I think, five out of six putts in a row," Stach said. "K.J. Choi was standing next to him, he grabbed it, did the same thing. They both wanted to try it right away - that's something that just doesn't happen out here." Since adding it to the bag in August, Casey has won three times, including the Shell Houston Open in April. Choi is still experimenting and has not used the putter in competition.
"My first three weeks have been decent, especially Memorial was really one of my best putting weeks in years," said Cink before Travelers Championship, which he won in 2008. "So, it's encouraging. I'm having fun with it." Stephen Ames, Bo Van Pelt and Justin Leonard, all Nike Staff players, are also using the putter on the PGA Tour. |